
Two-Brain Radio: When You Have to Let a Staff Member Go
Greg Strauch shares strategies for a clean break when letting an employee go.

Greg Strauch shares strategies for a clean break when letting an employee go.

Long-term client retention requires ascension. No one wants to say, “I’m just maintaining” for long. If clients don’t have goals, they’ll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.

Sean Woodland speaks with strongman subject-matter expert and former CrossFit Games athlete Rob Orlando about the benefits of adding strongman movements to CrossFit workouts.

If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here’s why.

Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn’t actually the same as their business. Here’s how to set yourself apart.

James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.

Maybe you can’t get more clients because you already have too many. You’re trying to attract a number instead of looking at each person as an individual and focusing on retention. In this series, you’ll learn how to build relationships and hold onto more clients longer.

At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.

For these two Croatian gym owners, the Incubator cost a year’s salary. Here’s why they did it anyway—and the ROI they received.