Change is happening faster than ever before in the fitness industry. In this series, Chris Cooper shares his insights into the industry data that matters to you. He’ll tell you what we know, what others know, and how it all affects your business.
Mike Warkentin of Two-Brain Media grills marketing mentor Mateo Lopez on the ins and outs of digital marketing.
Without a cause, your culture doesn’t produce anything. You just sit there holding hands, uninspired. Eventually, people will leave a great culture in pursuit of noble purpose. But if you have a noble purpose or just cause, people will follow you.
Some mediocre people at your table are probably sitting in the seats of great people. And until they’re gone, the amazing people won’t sit down because there are no vacant seats.
Chris Cooper explains why it’s up to fitness professionals to lead humankind’s pursuit of happiness.
Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here’s how to create a culture of authenticity that will create trust with clients.
CrossFit Games sideline reporter Niki Brazier shares how she became part of the CrossFit media team and takes you behind the scenes of broadcasting.
Building and maintaining a culture is challenging. Here’s what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.
Chris Cooper explains how to define “culture” in your gym—then how to measure and improve it. Doing so is the key to generating long-term staff and client engagement.
