Author: Chris Cooper

A number of white arrows labelled "Rx" point at a red circle labelled "goal."

Rep Week: Goal Reviews

Data shows the best gyms meet with each client and review progress quarterly. The prescriptive model is becoming our actual job. The delivery of nutrition and exercise programs is just how we implement our prescriptions.

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A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

Your assignment: Practice five sales scenarios five times each. If you’re really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.

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On a black background, a shiny red button and a bright green button with a yellow smiley face on it.

Best Lessons of 2019: The Power of Nice

“The Power of Nice” changed Chris Cooper’s life, and he had a chance to put its lessons into practice when under attack in 2019. Here’s how Linda Kaplan Thaler’s book can help you start 2020 off right.

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