When it comes to branding, your priorities shift as you evolve as an entrepreneur. Here’s exactly what to focus on as you level up from Farmer to Founder to Tinker.
Two-Brain mentor Jay Williams shares what he learned about marketing and storytelling from the StoryBrand seminar—and how to make your customers the hero of your story.
Businesses spend huge amounts of money trying to find out what their clients want. But there’s a simple way to find the definitive answer. Here it is: Ask them. Don’t guess.
More than a million dogs are euthanized in shelters each year. Here’s how Alex Castiglione is fighting that—with fitness.
You will never become wealthy if your branding doesn’t appeal to your audience. The best brands in the world don’t reflect their owners’ tastes. The best brands always come from a question: “What do our clients want?”
Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
The algorithms have changed. Here’s why your organic posts are reaching fewer people and how to combine paid and organic marketing to create more conversions.
Jared Byczko and Peter Brasovan own a $1 million gym. Here’s how they built it.
How do you go from working in your business to working on your business? And how do you set prices? In this article on delegation and pricing, Chris Cooper gives you a precise plan.
