The CEO job is one that you probably weren’t prepared to take when you opened a gym. You’ve had to learn an entirely new skill set. No matter what new roles your staff members fill, they’ll have to learn how to do them, too.
A/B testing is the latest hot trend in the advertising world. Here’s what it is, how it works and whether you should be doing it.
Chris Cooper and sales expert Joe Marcoux discuss the challenges entrepreneurs face with sales, how to get over the “slimy salesman” mindset and how to prepare for and deal with objections.
The stuff that makes you a good coach doesn’t really make you a good business owner. If you’re not training your sales process, you are the biggest barrier to entry in your gym.
Sean Woodland speaks with CrossFit OG Pat Sherwood on BUD/S, becoming a CrossFit media professional, programming and fatherhood.
The fastest way to increase your sales conversion rate is to practice selling. That means getting your reps in. Just like there’s no secret program or diet, there’s no secret sales script. Just reps.
In the fitness business, you have to sell most people on doing something they don’t like. Then you have to sell them on the idea that they will like your service better than the alternatives. Then you have to sell them on value. And then you have to sell them on continuing—every damn day.
Haters gonna hate; trolls gonna troll.
Everyone around you wants you to be reliable: to do things the same way every time. They want you to be clear and help them gain direction in their lives through your expertise. This is how to do it.
