We’ve been tracking data on adherence and retention for years. When Two-Brain gyms began to pivot online because of the COVID crisis, we focused all our attention on that transition. Here’s what we learned.
Chris Cooper’s 10-, 60- and 90-day plan for gym owners. Plus: Best practices for online training, how to ask your landlord for a break and resources for small businesses.
How do you pay your staff during the COVID-19 pandemic? The crisis will end eventually—but how do you keep them around and engaged until then?
Chiropractic neurologist Dr. Jonathan Arkin explains the powerful connection between fitness and the brain.
How, what and why gym owners should keep on selling during the coronavirus crisis.
If you’re looking at a cash-flow crisis, you can ask for rent abatement from your landlord. Two-Brain gyms have around a 30 percent success rate in this negotiation. Here’s how to do it.
If you can survive through April and May, you’re probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here’s your plan to manage your cash flow in the short term.
“Customization” means taking something general and altering it slightly for a specific case. You don’t have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
Streaming online classes won’t keep your clients around during the crisis. There’s a “good-better-best” approach to online training. Here it is.
