Think narrower and go deeper instead of trying to appeal to everyone—Chris Cooper identifies niches and explains how creative entrepreneurs can dominate them.
Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.
Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.
Over the past several days, we’ve had literally dozens of requests to start a “Two-Brain affiliation” for gyms. Here’s why we aren’t doing that—and why mentorship is critical right now.
People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?
When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.
Chris Cooper deaffiliated from CrossFit. But that’s not the right move for everyone. Here, he lists the work you’ll have to do if you ever change your brand.
Many CrossFit affiliates are considering a break from CrossFit Inc. Here’s what gym owners need to think about as they stand up for equality and unity.
Michael Bernoff on why you haven’t accomplished your goals—and how to achieve them by challenging your average.
