Find an objective editor. Publish regularly and always write from the heart, but know when to bring in an objective eye.
Chris Cooper explains why you must replace yourself in every role with people who are better than you. And that includes the role of CEO.
Don’t wait for anyone to make connections for you. It’s your gym. You need your own network. Here’s how to connect.
Think narrower and go deeper instead of trying to appeal to everyone—Chris Cooper identifies niches and explains how creative entrepreneurs can dominate them.
Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.
Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.
Over the past several days, we’ve had literally dozens of requests to start a “Two-Brain affiliation” for gyms. Here’s why we aren’t doing that—and why mentorship is critical right now.
People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?
When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.
