Two-Brain Radio: Launching a Podcast With Jared Byczko

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Greg: 00:02 – Hey everyone. It’s Greg Strauch of Two-Brain Media, and on this week’s episode we talked to Jared Byczko. Jared is the co-owner of NapTown fitness, but we don’t really talk about the gym this time. We are talking about starting a podcast. We’re talking about how he got started and also how one of his co-hosts is actually quitting their full-time job to take this podcast that they’ve created on full time. As always, subscribe to Two-Brain Radio to hear the very best ideas, tips, and topics to move you and your business closer to wealth Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com.

Chris: 00:59 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to, but that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal, and if you’re in Canada, I recommend talking to her—period.You don’t have to talk to her first. You don’t have to talk to her last. Just talk to her, period. If you’re in the states though, I recommend Affiliate Guard because the program that I get through Joanne in Canada is really, really awesome and all inclusive. Joanne’s personality, though, is what keeps me with their company. In the states. Affiliate Guard is run by Vaughn Vernon, a massive personality, a CrossFitter, a Jujitsu guy. He drives dirt bikes, he has good-looking kids, all that stuff and his policy is the best. It’s really, really tough to tell when you’re reading your policy if the benefits are the same as someone else’s because they obscure stuff on purpose. It’s just like taxes. However, when I’m looking at my policy, I ask myself, “Will that guy get up in the middle of the night and helped me out?”This weekend was a great example of Vaughn’s personality. One of my friends and clients down in Florida had their garage door smashed open by a Mustang that was doing donuts in the parking lot and they texted me at 6:00 a.m. on a Sunday and I wanted to help. So I texted Vaughn, he’s two hours behind me and he responded right away. Your insurance company is not going to do that. As I said at the start of this, everybody hates their insurance company until they need insurance. And when you do need insurance, you want them to answer the damn phone on a Sunday morning and you want to talk to the head man and you just want to know everything’s going to be OK. With Affiliate Guard, it is.

Greg: 03:16 – All right. I’m on another amazing episode of Two-Brain Radio with Jared Byczko. He’s a co-owner of NapTown fitness, and we don’t really dive into that. We dive into really the podcast. But Jared, welcome.

Jared: 03:30 – Thank you for having me, really excited to be a part of this and you know, to kind of share my experience with some of the podcasting. Do you want me to jump right in and kind of share my story?

Greg: 03:40 – Hey, that’d be perfect.

Jared: 03:42 – So my name, Jared Byczko, started CrossFit NapTown back in 2011 with my co-owner and business partner, Peter Brasovan. We’ve been a part of the Two-Brain group for about two, two and a half years now. And it’s helped us tremendously. So, you know, we both been involved with fitness our entire lives. We played soccer together. We were actually division one soccer players, teammates at IUPY downtown Indianapolis. And then from there, once we graduated, we were kind of looking for like, what’s next? And we both worked actually couple of interesting jobs with Playstation traveling around the country doing mobile marketing.

Jared: 04:19 – And then once we decided to kind of like settle down, we started talking about opening up a CrossFit gym and Peter was living in Chicago at the time. I was living in St Croix, the Virgin Islands at the time. And we all kind of decided to move back together and started looking for different places to potentially open up a facility and we were going to open up in Chicago, realized cost of living was way too much and then we decided to use our networks and resources, and go back to our college town of downtown Indianapolis. And back in 2011, there was no CrossFit gym downtown. So we wanted that first-mover advantage and get in that market. And we were very lucky to do so. And you know, the typical hurdles of finding a space and we had two different letter of intents sign on two different buildings that all fell through, but eventually found our space and we were in that space for six years.

Jared: 05:06 – And then we ended up very fortunate to buy a building in 2014, 2015 and then kind of revamped our system and built out our brand to be more than just CrossFit. And now we’re NapTown Fitness and we offer CrossFit. We offer SWIFT, which is Sweat With Indy For Time, our boot camp class, we offer Practice Indy yoga studio. We have a longevity class for 55-plus. We have a NapTown nutrition program that’s really making changes here in Indianapolis. And then we also have a NapTown kids program and a NapTown barbell program. So a lot of different pieces to the puzzle. We’re a little bit bigger of a facility than many of the smaller CrossFit gyms. We do have technically four buildings, two locations, a downtown compound and then Monon, so just about five miles north of us, another location that all these different programs and we have different leaders and champions of each of these programs. And that’s my two-minute spiel on how this became what it is.

Greg: 06:08 – No, I love it. And I will say the best thing is, is, and I think too often you see gym owners turn around and say, OK, I need to have all those same programs as Jared has. But what I really love is that you guys took one program, mastered it and built, I mean, systemized it to, I mean, everything. And then you went onto the next one and then you moved on to the next one. You kept doing that. And I think too often I hear when somebody wants to bring on a sweat program or a boot camp and they want to bring on nutrition and they want to bring on CrossFit and they want, but they have no systems for any of it. And they don’t understand why they can’t get more people in the program and they can’t understand why more people aren’t coming in and signing up for these programs that now they’re launched because they had a few members that brought it up that it would be a great idea. But you guys have done a great job of mastering that and I hope eventually I’ll get you guys back on the podcast and we’ll dive into that. But today we’re talking about podcasting, we’re talking about what we’re doing right now, but something that you guys have created within your community and then you branched out from, you went from the gym even to outside of that. So what’s the podcast that you guys have created?

Jared: 07:15 – Yeah, so the Drink Culture podcast was an interesting project that took place. It began in April, 2017, a gym member of ours and community member, Fabian Rodriguez and a good friend of mine, essentially just reached out to me. And it was great timing because my business partner with NapTown Fitness, Peter, just had a second child and I was kind of getting to that point and I’m sure many other gym owners or just business owners in general have reached this where it’s just kind of
like, I’ve been doing this for so long. At that point it was five plus years, almost six years of running the gym. I just needed a creative outlet. I needed to do something different and I needed to have like my own child, I guess you would say. So something outside of the gym that brought me energy, that brought me, that I was passionate about.

Jared: 08:02 – So when the opportunity came and Fabian asked me to start a podcast with him, it was literally over a text message, you know, text message like, hey Jared, you want to start a podcast? And at that moment in time, I never even thought about starting a podcast. And I was like, sure, why not? What are we talking about? So the original idea of the Drink Culture podcast was for myself and at that time I created a little bit of a whiskey collection. And when I say a little bit, I’ve got about 80 bottles of whiskey in my basement. And Fabian was a craft beer guru. So I’m one of those type of individuals when I get into a hobby, I kinda just jump straight into it. And so the original intent was I was going to talk about whiskey on the podcast and everything I knew and be the expert.

Jared: 08:46 – And Fabian was going to talk about craft beer on the podcast and we were just going to go talk to different people in both of those industries. And about after three or four, maybe five episodes, we realized that we really don’t know anything in the sense of as deep of knowledge as the experts do in those areas. So we were just like, all right, we have now ran out of information to talk about, what do we do next? And that’s when I think the biggest and best part of what’s happened with the phase of this podcast has been a huge pivot for us to then change it into more of a how-I-built-this from NPR and actually interview people and to make that interesting for others, the concept quickly changed into, well, let’s focus on the hyper-local community and start telling the stories of, you know, the local barber shop or the local brewery or the local, you know, local coffee shop and start telling the stories of those people so people in our community can then start to understand who these people are. And that they also had to take the same risk you did as a business owner. And, once we made that pivot to really focus on this hyperlocal, how-I-built-this-style podcasts, things have just exploded and it’s been, the communities receive the podcast really, really well. And you know, we can kind of talk about some of those things as well, but that’s really where things took off with this Drink Culture podcast.

Greg: 10:16 – Yeah, let’s dive into that. So what kind of impact has it had on the community from, I mean, like you said, talking about whiskey and beer to now interviewing, and I know the latest podcast episode that you had, and I’m sure you’ll have another one out by the time we release this, but it was talking about, Union Western clothing. And I think part of that episode was actually talking about Post Malone and making a suit for him.

Jared: 10:43 – Yeah. And that’s the cool part about this. So, you know, Drink Culture, the whole idea of that was like to have a double entendre and there’s two different meanings to it, and the first meeting being drink in the culture that surrounds you. So drink in a culture of Indianapolis, the culture of the people, business leaders, entrepreneurs, creatives, artists, different personalities in the city that are just doing cool things. And that was the first intention of this podcast is to tell those stories. And the second piece to it was, well, let’s keep the concept of drinking and allow people to kind of loosen up a little bit, I think. It doesn’t have to be alcohol, but just having a drink, whether it’s coffee, whiskey, Kombucha, and just being able to sit down with someone and having a genuine conversation with them.

Jared: 11:31 – Sometimes you know, that drink acts as that social leveler and it just allows people to open up and be more vulnerable. So those two pieces is what allowed us to create the meaning, drink culture, with this podcast. And then in order to, you know, create those stories, that’s exactly what we were doing. You know, you mentioned the Post Malone and like who would’ve thought that there’s a gentleman here in Indianapolis who is literally creating Western clothing for all these artists across the world, not just here in Indianapolis but worldwide. And these are the stories that people aren’t aware of, that don’t know that are taking place, that are happening. And it’s amazing to be able to sit down with these different individuals and tell these stories. I mean, I can go on and on about, there’s a gentleman, also, Chris Banta, who creates vinyl records but actually puts dinosaur bones, you know, fake dinosaur bones in a album, a vinyl record, and then you can actually play it, or he puts electronics or neon and stuff in these different vinyl records and he’s selling these worldwide and he’s selling them for a decent amount of money and creating his own business that way. So being able to tell the stories have been, has been absolutely instrumental to the growth of this podcast.

Greg: 12:49 – So originally, I mean, you start off with whiskey. Now we’re talking about stories that happen within the community. What kind of traction have you got from outside of just, I mean, the gym even, I mean, have you guys gotten to the point where this is a full-time job and, say Fabian, whoever is doing the podcast, you guys are actually being able to make revenue from it?

Jared: 13:14 – Yes. That’s a great question. You know, we originally, when we started, this was just a fun project, right? We were just going to do this for funsies. And I actually wanted to just release an episode once a month, maybe biweekly. Fabian really pushed hard on us releasing an episode once a week. And I’ll be perfectly honest, I would’ve quit this a long time ago if I didn’t have a partner in this project. Since then we’ve actually taken on a third partner for this project. Her name’s Haley and she’s helped us tremendously and is now a co-host as well. So whenever I can’t host or whenever she can’t host, we sub in for each other. But after I’d say about a year or so, once we started getting a little bit more traction, we started to get, you know, some phone calls, some emails about sponsorship, because being a hyperlocal podcast, a lot of businesses here in the city, that’s exactly the demographic they’re going for.

Jared: 14:04 – You know, that local scene, the people that really care about their communities. And so we started taking on some sponsors. And then before you know it, we were making a little bit of revenue from doing this podcast, from doing this fun project. And so once that happened, we decided like, OK, well let’s really focus on trying to make this a business. And you know, you and I talked about this a little bit prior to the recording, but you know, I’ve used a lot of the Two-Brain methodologies of just systematizing a business and creating systems to be able to replace yourself in order for us to make this an actual business. And granted, we’re not making, you know, millions of dollars or hundreds of thousands of dollars, but, you know, we do have, you know, a decent amount of money in the bank account, 10 to $15,000 that we’ve made the last two years or so from just producing podcasts on a weekly basis.

Jared: 14:56 – But one of the biggest things I would say for me is a huge takeaway isn’t necessarily the money. It’s the social capital, the networks you create with doing this podcast. And it’s actually helped the gym business tremendously. I mean, we all know this who come from a a gym background or any kind of business background, but we have a lot of cool people in our community doing cool things. A lot of business owners, a lot of entrepreneurs. And we’re able to now connect those networks within. So we’ve actually probably seen a big benefit to NapTown Fitness and some of the partnerships we’ve done with Drink Culture and NapTown Fitness as well. So that’s been super cool to, you know,
I guess mold the two together to help each other.

Greg: 15:41 – Now you, as you talked about earlier, having a few partners that can help do the interviews and create the podcast, you haven’t been recording. I know we talked offline prior to this of you jumping back on and creating a few more episodes, but you’ve been out for a little while. How has that been with somebody that started creating it, and then kind of moved away and not creating as much? Has that felt like there’s a void in your, I guess, life, if you want to call it that? Or do you feel like, hey, your attention was somewhere else and since you had somebody in that position, everything was being fulfilled and you were OK with it?

Jared: 16:20 – Yeah, I would say it was, you know, kind of all of the above. It has almost been a roller coaster. You know, just like the gym business, there’s days where you wake up in you know, any business where you wake up and just say, I don’t want to do this anymore. I can be doing other things with my time. Or, you know, like I’ve outgrown this project. I’m not really passionate about it. And there are plenty of days where I’ve done, in fact, Fabian’s gotten frustrated with me many a times where I’m just like, hey man, I can’t do this anymore. And then in all honesty, you know, having our firstborn, our first child, first baby girl, my hand was forced in a sense of like I can no longer fulfill my deeds with this project.

Jared: 16:57 – So we had a game plan put in place of me stepping away for three or four months. So I wasn’t a part of the recordings, I wasn’t a part of the weekly releases and we had everything in place and we actually had a call out last January in one of our episodes asking people in the community like, hey, if you, if you like the Drink Culture podcast, if you like what we’re doing here and you want to volunteer some time, maybe assist us in different areas. Like we’d love to meet with you, we’d love to grab some coffee and just kind of see what opportunities are available with that. And believe it or not, we got emails, probably 10 to 15 different emails, met with different people and it was almost like a call-out for interviews. And granted we don’t have money to pay anyone.

Jared: 17:38 – So we have a team of seven right now and we all have different roles and responsibilities and those are things that kind of fell into place over the last six to nine months where we have people that help with—we have one gentleman who helps specifically with PR. We have one gentleman who specifically helps with editing our audio. So just like any other business where you’re trying to get rid of the lower-value roles so you can move up to higher-value roles. I didn’t want Fabian spending four to six hours a week editing one episode. So we, you know, gave that off to someone else and started paying that person. And we have another person who’s specifically in charge of our Instagram marketing and another person in charge of our Facebook marketing and doing, you know, ads for Facebook. So it’s been a unique process to kind of build out that entire system.

Jared: 18:22 – So when I did have the chance to step away for paternity leave, you know, nothing really fell through. Everything was already working. All the systems were in place. There were a couple of tasks I had to hand off. But otherwise, now I’m in a place now where it’s just like, what do I want to take back, if anything? Or do I try to do more work that we weren’t already doing to do so? So it’s been a unique process and to kind of expand on that even more, Fabian right now actually as of yesterday is going to be leaving his full-time job to give Drink Culture of go for full-time potential and build this even better. Our mission right now is to perfect this as much as we can and make this almost like prove the model in Indianapolis, Indiana, of why Drink Culture can be successful in other areas, which is the future opportunities for us, which we can talk about as well later.

Greg: 19:18 – I think that’s amazing. I mean that’s definitely something hard to do and we’re going to talk about that right after this.

Chris: 19:25 – Hey guys, it’s Chris Cooper. If you’ve ever run out of money, you know that it affects every single corner of your life, all of your relationships, your business, even your self-worth. And so when I found a mentor in 2009, I said, I want to share this gift with everyone. Since then, I’ve been building and refining and improving a mentorship practice that we now call Two-Brain Business. We break our mentorship into several stages. The first stage is the Incubator, which is a 12-week sprint to get your foundation built, to get you started on retention and employee programs and finding the best staff, putting them in the best roles, training them up to be successful, and then recruiting more clients. It’s an amazing program. It is the culmination of over a decade of work. It’s also the sum of best practices from over 800 gyms around the world. These aren’t just my ideas anymore. What we do is track with data what’s working for whom and when, and we test new ideas against that data to say, is this actually better? Then when ideas have proven themselves conclusively, then we put it in our Incubator or Growth or Tinker programs. I just wrote “Founder, Farmer, Tinker, Thief” to define who should be doing what in what stage of entrepreneurship. But no matter where you are, the Incubator is your first 12-week sprint to get as far as possible in your business. We’re a mentorship practice for one reason: Mentorship is what works. We work with gym owners for one reason: Because you have the potential to change the world with us, and I hope you do.

Greg: 20:56 – All right, I’m back with Jared. Now, Jared, you said earlier that one of the partners, Fabian, is actually completely quitting his full-time job and taking on Drink Culture, this podcast, full time. Now someone that created a podcast within their community, I’ve done that before, and I love doing it, and it’s hard for me to even fathom somebody taking that leap. So what kind of lead up to the point where he said, hey, I think this is the best decision for me and I want to go full full time into this podcast?

Jared: 21:29 – Yeah. So I mean it’s interesting cause I’ve been, with Two-Brain, we’ve developed different skill sets as business owners and I’ve almost been a mentor to him as well as Haley from the business side of the Drink Culture podcast. So you know like it started off quickly with your Perfect Day exercise of like if you could wake up every morning and do what you want to do, does it involve you working your full-time job and doing inside sales and making 80 cold calls a day or does it involve you waking up and focusing primarily on podcast and the Drink Culture podcast and learning as much as you can about this industry and becoming the industry expert here in Indianapolis. And of course he chose option two, he’s like that’s what I would love to do. So it definitely took some convincing.

Jared: 22:10 – I mean it’s taken two and a half years for us to get to this place. So I think that’s important to always kinda mention. Like this doesn’t just happen overnight and businesses don’t just grow overnight. It takes time and you just have to stick it out. And I, you know, there’s a bunch of gurus out there that will say the same thing, like the businesses that survive are the ones that, you know, I don’t like using the word grind it out, but that just push through and persevere over time. So we had to find a model and find a way of revenue sources to pay Fabian to do this. So he’s actually been interviewing with different companies. He’s gonna work as a contractor, as a podcast producer, and so he’s actually starting his own business as a podcast producer and he’s going to be working with a couple of different local companies to produce their podcast. And once he was able to feel comfortable with that revenue stream, that’s when he was like, hey, I’m going to leave my full-time job and I’m going to work as a contractor for
some of these side jobs but then I’m going to work on Drink Culture full time. So it’s been kind of a mixture. So it’s not just leaving and just doing Drink Culture full time. It’s kind of a mixture of him working his Perfect Day on what he wants to be doing in order to take this off as a full time gig.

Greg: 23:22 – And I love that you guys did it that way. Because I know too many people assume, hey, if I have a gym, and you use a lot of the Two-Brain models and methods, and it’s awesome that you were able to turn around and mentor your team, for this sub-section of what you do and your businesses. But having them understand like, hey, we’re not going to do this full time, but here’s a bunch of other things that can be created so that you have the income that you need. But then you’re living closer to your Perfect Day. Cause I think too often, I know myself, and I’ve looked into it originally when I first started with Two-Brain, is how do I move somebody into my role? If I’m going to be there full time, how do I move somebody into my role or better yet when I’m offline now and I mean I’m five and a half hours away from my gym, how can I put somebody in there that will do everything I need them to do when I need them to do it?

Greg: 24:14 – And how do I make sure that they make a wage that’s necessary. And doing just that, like what you talked about. How can I piece together other things from different areas, whether it’s within the business or outside of it, and teach them that, hey, you can do this and make what you want out of it. But also living closer to Perfect Day. So I I love to hear that you, you were able to do that. Now, what do you feel like has been the biggest struggles with creating a podcast? And even ongoing, I mean you guys are two years into this. What has been the biggest issues or hangups that you’ve had since starting?

Jared: 24:50 – Yeah, for us it’s the hyperlocal factor of our podcast. So we knew going into this that our focus was primarily on Indianapolis and almost like downtown Indianapolis, even though we do go to the suburbs for some of our interviews. Originally the idea is we would go to a bar and then have a conversation with a different business, like whether it’s that business owner, and have those conversations. But I think the biggest obstacle for us has been that locality of, we’re not a national podcast, we’re not an international podcast. Like if you live in New York, are you really interested in listening to Drink Culture podcast that we’re talking to downtown Indianapolis business owners? So for us it’s been our numbers, you know, cause when we try to pitch people on sponsorship, what are the first thing people are gonna ask for, are your numbers.

Jared: 25:36 – What are your stats? What’s your demographics? How many downloads are you getting? You know, so we don’t have that Joe Rogan number. I mean, he’s obviously in a completely different league, but we’re not getting 10 million downloads per episode, you know, so trying to figure out how many downloads are we getting per episode and how do we continue to grow that. And at the end of the day, one of the things that we’ve learned the most with this podcast is every single business, whether you’re local, national, or international, they struggle with educating the end consumer. And it’s funny because we highlight that in just about every single episode and that’s why we do this. But even ourselves within the Drink Culture podcast, as a business, we struggle educating people in the fact that we’re here,that we are creating free information for people to learn about those in our community.

Jared: 26:27 – So, you know, we went down the road of doing Facebook marketing this year, but then we’re spending very little money. We’re getting from sponsorship back into the business to pay for Facebook marketing because otherwise you’re not getting outside of your networks and getting outside of people who are already talking to you or already listening to you, I should say. So those are a few of the different struggles. I think the biggest one, just being that hyperlocal mentality that we have, like we’re not going to have a huge giant reach. So how do we explain that to potential sponsors that, you know, if we have a thousand or 1500 downloads or 2000 downloads for an episode, those are really good numbers for a small local podcast such as ours. And being able to convince those people that they’re more likely, those who are listening to our podcast are informed consumers and they’re going to act on our advice. So the likelihood of them, you know, acting on one of the sponsor ad reads or whatever, the consumer listiening will actually take part in it.

Greg: 27:25 – No, that definitely sounds like a struggle. But it sounds like you guys are making it through. Future plans. What are the future plans of Drink Culture podcast?

Jared: 27:38 – Yeah, so right now, we’re really focused on Indianapolis, proving this model. So we’re working with Visit Indy, which is the tourism board here in Indianapolis, and have a partnership with them. We’re also working with Downtown Indy Group, which is another city group here in Indianapolis that’s really focused on educating people on the different events that are taking place within our city. So we’re now on their newsletter every Wednesday and they have a reach of over 20, 25,000 people. 25,000 subscribers to their newsletter. So we’re increasing our awareness within Indianapolis and we just had a meeting this morning with a whiskey distillery here, a local whiskey distillery here in Indianapolis.

Jared: 28:18 – We just finished a title sponsorship with another local distillery here. And so it’s creating that awareness within the different companies that are here in Indianapolis to help build a revenue model that we can prove here in Indianapolis and then potentially take to other cities. And that’s the one thing that we’ve talked about over and over for many, many weeks, many a month, is potentially borrowing from the CrossFit affiliate model in a sense of taking Drink Culture podcast and bringing it into like Drink Culture Cincinnati, Drink Culture Columbus, Drink Culture St. Louis, and these kind of regional cities. You know, I don’t think this would be successful in New York. I don’t think it’d be successful in LA, Chicago or those really big markets, but I definitely think this podcast, like I almost feel selfish by not giving an opportunity to share this with other cities.

Jared: 29:14 – In fact, we’ve recently rebranded the podcast and we’ve recently changed our mission statement to be to strengthen and inspire communities through storytelling. So allowing people the opportunity to use our branding and our systems that we’ve created and our sponsorship ad reads and our manual and everything of that nature and be able to kind of plug and play this into different cities, I think is going to be an interesting opportunity for us in the future. But it also creates a lot of obstacles as well because right now in Indianapolis, people expect myself, Fabian or Haley to be the host. We’ve been interviewing people for really long time. You know, this Greg, like interviewing’s not an easy task. Like it takes time to become a better interviewer and you want to have the best product you can possibly have out there. So we’ve potentially talked about us flying around to different cities to have these interviews and really kind of explore the different businesses in these different cities.

Jared: 30:10 – But then we’re not going to have the same buy in as we do here in Indianapolis cause we live here. So potentially finding a local host of anyone listening to this is who is interested in like, oh my gosh, like I’d love to talk to different business owners and entrepreneurs and leaders in my community. Like how do I do it? Like I’d love to have that conversation. I don’t know what it looks like right now, but I know we’ve been doing it for two and a half years and so we can help with that. So, you know, whether we move down the road of an affiliate model, where we start crea
ting a business where, you know, people pay us and we give them support to help run this. I mean, that might be an opportunity for the future. So I get excited talking about it because there really isn’t a game plan of exactly what is going to happen because there’s not many businesses doing this, which excites me. And that’s what I love about entrepreneurship.

Greg: 30:54 – I love it. You guys. I swear you and Peter, you guys, and I know you guys have had your failures in your past. Everybody does. If if they’re a good entrepreneur, they have had failures. But I feel like everything you guys start on, you just create something amazing out of it. Whether that’s the gym or that’s the podcast or that’s the realty companies. I mean you guys have just, I mean, it’s amazing and I always love talking to both of you, whether that’s in person or even over the podcast like this because of all the amazing things you guys do on a even daily basis while still having a successful life in the sense of, I mean, having a family and doing what you guys want to do, living your Perfect Day. So it’s amazing. Now, anybody out there that’s listening to this, what’s advice you’d give to them if they’re thinking about starting a podcast within their community, maybe not to the same level of what you’re doing, maybe it’s just within their gym or within their business or whatever it is. What’s one thing you would tell them if they’re thinking about starting something up?

Jared: 31:59 – Well, I would first say like, figure out what the end goal is. Just like any business. As soon as you start a business, like what’s the exit strategy? Figure out what the exit strategy is or the end goal of the podcast. You know, if you’re just doing it to educate your gym members or your business patrons and you’re doing it for fun, like make sure it remains fun, make sure you give yourself a little leeway. So you’re not trying to rip out an episode once a week, because I’m gonna tell you right now, doing an episode once a week is very, very, very stressful. Maybe it’s biweekly, maybe it’s just once a month to start off just to kind of get your feet wet. But whatever you decide to do, make sure you are consistent on that schedule because you’ll lose people very, very quickly if you don’t have a consistent schedule. I would say another piece to it that would give a huge piece of advice is it doesn’t necessarily have to be like a continuing podcast. Maybe you build seasons to it. Maybe you build a podcast around a specific program within your business or a specific program within your gym. So you’re just talking about your barbell program for six weeks and then you do six episodes for the barbell program. And then you make maybe take a couple of months off and then maybe you restart. And like now I’m going to get vulnerable and I want my coaches to go on and let’s interview my coaches and do a 10-week series, once a week with each different coach. And that way your members start to learn more about your coaches. Like you can get super creative with how you build a podcast.

Jared: 33:27 – Cause there’s a lot of different formats you can take with that. Just be prepared and you and I talked about this, off the recording, but like it is a lot of work. So you have to be passionate about doing it or at least put someone in charge who’s going to take it, you know, as a, not necessarily full-time job, but you know, it is a lot of work. So I always kind of give that blanket warning to people before I encourage them to do something.

Greg: 33:53 – Agreed. I 100% agree. It is a lot of work, but I loved what you said there with consistency. And being consistent with it and I love those ideas. Those are amazing ideas, especially anyone wanting to start. So, Jared, if somebody’s interested in starting a podcast and they want to reach out because of not only, hey, maybe I want to start a Drink Culture, or wherever, what’s the best way for them to reach out to you to kind of talk to you about that?

Jared: 34:19 – Yeah. People can reach at jared@drnkcltr.com. Again, that’s jared@drnkcltr.com. So funny story with that is originally we were Drink Culture but without the vowels. And then this is another learning situation as a business. We started to realize, we thought it was cool and fancy to be like DRNKCLTR because to us it made sense like, oh, that looks like Drink Culture. But we really started to realize that we were spending about three to five minutes with every single person we talked to explaining the name of the business and not even talking to them about like what the podcast was about. And it took about a year for me to finally convince Fabian like, hey, I know this was your idea. I know, I understand why you want it this way. It looks cool, but like, people don’t understand what this is without the vowels, we need to change our branding to Drink Culture. And so we did eventually and then we actually changed it to the Drink Culture Podcast. And then, so like, just like any other businesses, it’s an evolution. It’s a process to kind of get to an end product. So it all takes time. So that was an interesting branding piece as well. So, sorry, I had to throw that in really quick.

Greg: 35:32 – No, no, that’s good. I’m glad you were able to explain that. I like it. It makes sense, but it makes more sense when you say it like that, it was just a little too complicated. It’s kinda like when you’re trying to explain, I know when people try to explain CrossFit in the beginning and most people see how it is on on ESPN or the CrossFit Games and it’s like, no, no, no, hold on. And they’re more of just explaining CrossFit before they’re actually explaining their gym. So creating a message that makes sense. So I understand that completely. So, Jared, thank you so much for being able to jump on Two-Brain Radio and talk about creating a podcast. I wish you all the success. I think it’s amazing what you’ve done. I can’t wait to hear the Drink Culture California or wherever other cities as well as states. I think that would be amazing to hear more and more about it. So thank you so much for being able to jump on and share that with us.

Jared: 36:24 – I appreciate you guys having me, I’m looking forward to the future of Two-Brain as well as the future of everything else. So thank you guys very much.

Greg: 36:31 – Thank you for listening to Two-Brain Radio. Make sure to subscribe to receive the most up-to-date episodes wherever you get your podcasts from. To find out how we can help create your Perfect Day, book a free call with a mentor at twobrainbusiness.com.

Thanks for listening!

On Monday, Two-Brain Radio presents marketing tips and success stories. Chris Cooper delivers the best of the business world on Two-Brain Radio every Thursday. 

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