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A lighthouse backlit by a yellow sunset with the words "Do people trust your business?"

The Flywheel Turns on Trust

Every successful business is built on trust. Clients and staff alike know that a solid business will always do the right thing. Read on to find out how you can increase trust with your members and employees.

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A road made of golden bricks leads off toward a sunburst above green fields in the distance.

The Two-Brain Wealth Map

It’s taken Two-Brain Business years and tens of thousands of one-on-one phone calls with entrepreneurs to map the path to wealth—real wealth. You haven’t heard about this map before because it didn’t exist. Now it does.

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A wooden sign in a dense boreal forest reads "Turn Left," with a path heading off into the distance.

Mapping the Path to Wealth

This week, I’ve been writing about wealth. My mission is to make one million entrepreneurs wealthy. I’m going to start with fitness entrepreneurs. Because they

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A fishing rod with a gleaming gold reel sits in a holder on a boat with a brilliant blue sky and sun above an ocean with small whitecaps.

Defining Real Wealth

A simple tale of a businessman and a fisherman reminds that wealth takes different shapes. Material ownership is a part of it, of course, but real wealth is freedom.

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Aligning The Vs

Have you ever seen geese flying south for the winter? They organize themselves in giant Vs in the sky. The front goose flaps hard; the rest

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