Has this ever happened to you? In need of new members, you build out a Facebook campaign (or hire someone to do it for you). You try out a few images you find online and a few from inside your gym. To put on the finishing touches, you throw on a catchy headline and then hit “Publish.” You cross your fingers and then…..BOOM it’s raining leads!
During the first week of advertising, your phone is ringing off the hook, you’ve got people clicking on your ad and it’s really really cheap……..like, super cheap.
But after that first week, your ad costs go up just a bit and you have less people clicking on the ad. The week after that, your ad costs go up a little bit more and you have slightly less people clicking. The next week – the same thing. And on and on it goes. So why? Why does your cost per lead go up and up and up over time. Checkout the video below to find out!
If you want to learn more about how the Facebook wizardry works, book a call with a mentor!