Set Your Goals

Do you have a goal?
Is it for the short, medium or long term?
Do you take action toward that goal every day? If not, what are you working toward?
Gym owners, like any other entrepreneur, can be short sighted or long sighted. They either live minute-to-minute in chaos or year-to-year with minimal risk and slow progress. If you’re an entrepreneur running your business in either of these ways, you’re probably feeling frustrated, like you’re spinning your wheels.
Here are a few ways to break out of this tough spot.
1. Set up an easy win early every week. Got a good lead? Run a No-Sweat Intro on Monday. Working on a co-branding deal? Start the week with a cool change to the facility that members will love. Accomplishing a small goal early in the week will give you momentum to keep running strong for the next seven days.
2. Set SMART goals: Specific, Measurable, Achievable, Results-focused, Time-bound
At a recent mentor meet-up, we sat down for a “hot seat” podcast recording. The first question asked was, “As a gym owner, if you had to make $5,000 in 10 days, what would you do?”
Naturally, all of the mentors had different, yet effective ideas. However, the lesson we took away was the power of deadlines. Think about it this way: If I say, “You need to make five grand,” you can get started whenever you feel like it. You might meet the goal in a month, six months or even never, because there was no time frame or sense of urgency established. But if I say, “You have 10 days to make five grand or your business is bankrupt,” I guarantee you will hustle until you meet that goal.
It’s the same sense of efficiency you get the day before you leave for vacation. If you were to leave on a vacation for one week starting tomorrow, you would become effective and efficient in ways you may not have thought possible because you don’t want the ship to sink in your absence. What would happen if you approached every day with the same sense of urgency and efficiency?
As business owners, it is so easy to get caught up in day-to-day time sucks like email, Facebook and member issues. But if you have a concrete goal with a solid, urgent deadline, you will prioritize that goal and get back to work.
3. Establish a timeline. By setting short, medium and long-term goals, we can zoom out from the day-to-day and see where we want to go (long-term), what has to happen this quarter (medium term) and what has to happen this week (short term). Again, set a deadline on these items and make sure they are SMART. This will help keep your motivation and emotional attachment to achieving your goal high.
4. Remember your Bright Spots. When working towards a goal, as an athlete or business owner, you must understand that there will be setbacks. Sometimes things go sideways. Sometimes we fail. Sometimes we have to take a step back. However, as long as you keep your goals in sight and take action on them daily, you cannot fail. Persistence is key. Begin every day and end every week with your Bright Spots. What are three things that went great today or this week?
Roll these Bright Spots into “Bread Crumbs,” aka, “What’s next?” You just won the Super Bowl; what are you going to do next? I’m going to Disneyland! What will you do after you hit a revenue goal? Set a higher one! Keep your motivation up by continuously adding and one-upping your goals.
Running a successful business is not easy; there are a lot of moving pieces. But it is simple. Start with a win, set goals, take action daily and stay positive. That’s it.
What are your goals?
If you need more help, we are here for you.

Jeff Burlingame
Two-Brain Business Mentor
Owner – Friction CrossFit



One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.