Chris Cooper goes over the four essential funnels Two-Brain Business helps clients build: referrals, content, social media and paid ads.
Successful gyms have up to four marketing funnels working for them all the time—and the referral funnel is a gold mine.
New Wall Street Journal article says gyms can double as offices for members who need a place for remote work.
Gym-owning lawyer Matthew Becker gives you simple steps to protect your business from getting headlines for all the wrong reasons.
Every company is a media company now. You have to talk about your fitness business constantly or you’ll be invisible.
Now that you’ve defined your mission and chosen a model, it’s time to choose a method. This is the easy part—and the fun part.
Do you need 400 clients to earn a good living as a microgym owner? No, you definitely don’t. Chris Cooper has the proof.
To run a great gym, address the four M’s: define your mission, use a strong model, pick a solid fitness method and create media regularly.
What do you want your clients to achieve? If you don’t have an answer, take a few minutes to decide on your mission for your gym.
