
The Free-Trials Challenge: Busting Myths With Data
If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you’re letting prospective clients slip away.

If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you’re letting prospective clients slip away.

Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.

CrossFit is for sale. Chris Cooper presents 11 ways a new owner can turn around a company gym owners and coaches depend on.

Kenny’s investment in staff development improved retention, gym culture and revenue—one of his coaches now generates a third of total revenue!

This huge collection of resources will help any personal trainer or fitness coach upgrade their skills to get better results for clients.

Oskar Johed lays out the benefits of elite coaching and tells you how to start working toward excellence today with a simple strategy.

Chris Cooper explains when you should improve service delivery and provides a way to determine if clients are getting better results faster.

Once a gym has strong business systems in place, coach development is the next big opportunity for growth. So what defines great coaching?

Lawyer Matthew Becker helps gym owners understand a new piece of legislation that has a significant impact on the fitness biz.