
$450+ Average Revenue Per Member 5 Months After Opening!
At just five months old, Emily Towns’ gym is already averaging more than $450 per member per month. See how she did it.

At just five months old, Emily Towns’ gym is already averaging more than $450 per member per month. See how she did it.

Chris Cooper lays out the details of two high-value services top gym owners are using to increase average revenue per member.

Once you push ARM up, it rarely goes down unless you make a big mistake as CEO. Improve your number to create a more resilient gym.

Chris shares the Top 10 leaderboard for ARM and breaks down the exact strategies these gyms use to earn $454 to $724 per client per month.

When Theresa signed up for mentorship, she was working 70-80 hours per week and barely scraping by. Today, her gym—and her life—have transformed.

John Franklin and Matt Temby break down sales data from real gyms, identify gaps in their sales processes and explain how to fix them.

Good selling isn’t about manipulation; it’s about genuinely helping someone solve a real problem. Here are 5 tips to close more sales.

Selling is actually the first act of coaching. Here’s how to do it while maintaining a philosophy of generosity and service.

If selling makes you uncomfortable, Chris Cooper is here to remind you that selling is actually the first act of coaching at a gym.