
Slump Busting: 6 Steps to a Stellar Summer
“Summer revenue was bad.” I’ve heard this way too often. If you don’t want to say it in 2025, the time to act is right now.

“Summer revenue was bad.” I’ve heard this way too often. If you don’t want to say it in 2025, the time to act is right now.

This summer, create opportunity instead of bracing for impact. Chris Cooper has five ways to generate revenue in June, July and August.

Summer is coming, and for many gym owners, that means more cancellations and a painful dip in revenue—but it doesn’t have to.

How did Gabriel Mayer-Bédard use semi-private training to generate $200K in new revenue to his CrossFit gym in just one year?

Based on data from thousands of gyms worldwide, this checklist outlines exactly how to build a profitable, sustainable business.

Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here’s exactly what to do instead to fill your gym.

Chris Cooper previews a new guide with an exact plan to create a world-class fitness business that lasts for decades.

Based on data from thousands of gyms worldwide, this checklist outlines exactly how to build a profitable, sustainable business.

A client will not pay $60 an hour for you to tell them to do Fran with banded pull-ups while the other people do Fran as prescribed.