
Retention: The Difference Between Dying and Thriving Gyms
Chris Cooper serves up data-backed retention targets as well as clear tactics for every stage of the client journey at your gym.

Chris Cooper serves up data-backed retention targets as well as clear tactics for every stage of the client journey at your gym.

Stop bleeding members. Join Coop’s free retention training on September 30 at noon Eastern in Gym Owners United.

Kevin Munoz got rid of big group classes at Peak PT in Maryland and bounced back from pruning to have his best year ever.

Gym owner Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it.

Stack these “45-lb.” plates in your gym and you’ll earn more without having to add a single new member.

Chris Cooper lays out a Top 10 leaderboard and 10 battle-tested tactics to help you boost average revenue per member.

Coop presents the ARM leaderboard and breaks down exactly how top gyms earn between $500 and $850 per member each month.

Clients should be able to cancel memberships with ease. But you should make it difficult for them to want to do that.

Chris Coopers lays out the four essential funnels every gym owner needs to acquire high-value clients who stay for years.