Daily Directive: Oct. 29

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update


Earlier this week, I told you how we distill the best information at Two-Brain Business.

First, we use data to find the best gyms in different categories.

Then we interview the owners to find out what they might be doing differently.

Then we upgrade our curriculum to reflect the new gold standard.

And finally, we mentor gym owners through the upgrades.

Sometimes, we share these best practices with everyone, because we want the entire industry to grow.


Daily Lesson


Here are two lessons from some of the top gym owners in Two-Brain Business.

First, how to generate huge revenue and maintain your profit margin, with Mike Collette of CrossFit Prototype: “Consistent 30 Percent Profit Margins.”

Second, how to retain clients for years, with Kevin Wood of CrossFit Moncton: “Retention Secrets From a Length-of-Engagement Leader.”

These episodes of Two-Brain Radio don’t contain random opinions. They’re full of specific tactics backed by data.


Daily Directive


There are a million ideas out there, but there’s not much proof. My mission is to make gym owners wealthy by cutting through the noise and showing them the things that are proven to work.

Want to build your own BS filters? Here’s how to do it: “How to Get Clarity.”

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