Daily Directive: Nov. 4

Daily Brief - pink and black version

Daily Update


The secret to “selling more” is just caring enough.

You have to care enough to tell people what they need without letting fear hold you back.

You have to care enough to get over your own bullshit—the biases you have about the price, the fear of rejection, the unconscious terror that maybe your program won’t work.

You have to care enough to ask.


Daily Lesson


Think about your intro appointment as a first date. You want to convert them to a second date. Not marriage—too soon—but the next step.

Here’s how to do it: “By the Numbers: Show Rate and Close Rate.”


Daily Directive


Calculate your show rate from October. Then calculate your close rate: How many of the people who did a consultation purchased your service?

Next, create a plan to improve your close rate by doing what I do: Find the best in the world and copy their process. (Hint: I shared their tips with you via the link above.)

Two-Brain clients: Enter your leads, set rate, show rate and close rate in the Dashboard and watch the leaderboards next month!

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