Category: Selling Gym Memberships

If you’re selling a product, they’re the same people. But we’re selling a service. What’s the difference? A consumer is paying attention. They read your

Last week I spent a full hour talking about discounts with a  client. Almost every client in her gym had a discount–mostly just 10 to

What’s your coffee worth? Depending on the time of day, that value could range from .30 to 5.00. As I wrote in “The Boldness Bump,”