Chris Cooper on all the questions you need to ask—and the math you need to do—before you sign on the dotted line.
Coop on what “exponential growth” really looks like in the gym business—and how to achieve it.
How to improve your business while saving time and money.
How to increase revenue by killing free trials.
It’s not about raises, bonuses, or seniority.
The books that actually made a difference in Coop’s business.
Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.
The key to increasing the value of your services? It’s all about “with-ness.”
Marketing may be sexy, but retention’s where the money’s at. Here’s how one Two-Brain retention leader keeps clients into the thousands of classes.
