
Retention: What Really Matters and What’s Completely Irrelevant
Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.

Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.

John Franklin sits down with Matt Temby to go over proven tactics for getting prospects to say “yes” in your gym’s sales office.

Ever wish you had a script that would tell you what to say to members and prospective clients in critical situations? Here it is!

This San Diego gym owner is surrounded by competitors, but he’s able to charge more than $500 per client per month. Here’s why.

If you compete on price, you’re going to find yourself struggling to earn what you want. Chris Cooper’s solution: Create value for clients.

A leading gym owner who earns far more than $500 per client explains exactly how his business is set up to create value for clients.

How do top gym owners earn more than $500 per client every single month? Chris Cooper shares the secrets of our top earners.

Ben Bergeron explains why he was “dying a slow death” at the height of CrossFit New England’s success—and how he fixed his problems.

Chris Cooper offers his key takeaways from the 2024 Two-Brain Summit for gym owners and coaches, held June 8-9 in Chicago, Illinois.