This gym owner crushes it in June, when many others struggle. Here’s an exact breakdown of Stan Skolfield’s summer programs for kids.
Most gyms struggle in summer. Our Top 10 gyms posted huge revenue totals in June—and they’ll tell you how they did it!
Chris Cooper joins Sevan Matossian and Matt Souza for an in-depth discussion on the state of the fitness industry.
Complete our “State of the Industry” survey so you can make decisions based on science and data—not opinions—in 2025.
Do workouts need to be “spicy”? What makes a workout truly effective? Should gym owners do their own programming?
Workouts shouldn’t be hard for the sake of being hard. You must ask, “What outcome is this workout designed to produce?”
Critical paid marketing question: What do your prospective clients need to see one week before joining your gym?
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Every gym owner is going to deal with tragedy in their community at some point. Here’s how to lead your community through tough times.
