Chris Cooper, John Franklin and Mike Warkentin discuss Two-Brain’s 2023 report of the state of the fitness industry.
Our industry-defining guide is out. Chris Cooper analyzes some critical numbers and tells you where to get the report for free.
Steve Ramsbottom explains how he connected with Hugh Jackman—and how he earned a spot on our Top 10 leaderboard for revenue.
The best gym owners share three things: They know their niche, they create a culture of discipline, and they build and preserve momentum.
CrossFit Reform generates more than $50,000 a month in a very tough California market. Its owner pulls back the curtain to reveal his plan.
Our top gyms grossed between $50,000 and $93,000 in September. Here’s how they put up these spectacular numbers.
Chris Cooper explains how to generate quick cash to close 2023 without gutting your business by offering deep discounts.
Tempted to slash prices this fall? It’s a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.
Coop puts the Two-Brain program to the ultimate test: He personally uses it to revitalize his longstanding gym in Sault Ste. Marie, Canada.
