
What's L5?
CrossFit has provided a unique entrepreneurial opportunity to change lives. The path to joy requires security, consistency and the opportunity to serve others.

CrossFit has provided a unique entrepreneurial opportunity to change lives. The path to joy requires security, consistency and the opportunity to serve others.

Slow and steady wins the race. The lesson of the timeless fable—the Tortoise and the Hare—are well-known. We might even agree that it’s best approach


Work expands to fill the space you give it. As an entrepreneur, it’s easy to spend a day being “busy” but accomplishing little. Small tasks


I travel often. That means I get to drop into a LOT of CrossFit gyms. I also own the largest CrossFit gym at the intersection

Last year’s broadcast of the CrossFit Games on ESPN2 yielded an average of 336-361,000 live viewers. About 60% of those were age 18-49 (ESPN2’s target

Chris Cooper tackles FOMO, overwhelm, and prioritization, sharing how gym owners can beat overthinking and take real action.
Ari Meisel explains how gym owners can optimize, automate and outsource tasks to virtual assistants to reclaim their time.