As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you’ll start bleeding clients.
“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
Want to keep more clients longer? Start checking boxes on Chris Cooper’s list of essential retention tasks for gym owners!
Want to keep your members longer? Chris Cooper lays out the five pillars of retention in a microgym (and some of them might surprise you).
Chris Cooper explains why length of engagement (LEG) is better than churn if you’re measuring retention in a gym.
If you track metrics and provide the right training, you’ll find that some staff “costs” are actually unbelievably great investments.
If you instruct all members the exact same way, you won’t connect with everyone. Here’s how to develop your “personal touch.”
How do you post world-class revenue totals in your gym? Check out these tips from owners who grossed from $53,000 to $81,000 in April.
To maximize retention in your gym, every client must have the exact same experience. If they do, they’ll tell their friends.
