The first two habits of highly successful gyms are Focus and Metrics. The former allows you to avoid “shiny object syndrome,” and the latter helps you understand and improve the numbers that really matter in your business.
We’ve spent the last few years studying profitable gyms—finding their commonalities and then working backward to build a Growth ToolKit to help our clients get to success. In this series, we’ll tell you exactly what the top gyms in the world are doing—things you might not be doing.
Sean Woodland interviews CrossFit Games veteran Matt Chan about his competitive career, his time on the Level 1 Seminar Staff, life after competition and the accident that almost killed him.
Chris Cooper discusses the state of the fitness industry and what you can do to ensure success in 2020.
Personal Trainer Development Center founder Jonathan Goodman explains how online training can be just as personal, effective and profitable—if not more—than coaching in a brick-and-mortar gym.
Chris Cooper tells you how to bootstrap a new gym business, get your first clients, get your next clients and scale up. This isn’t just his opinion. It’s the proven method Two-Brain Business has used with dozens of gym owners before they started.
Chris Cooper explains how to define “culture” in your gym—then how to measure and improve it. Doing so is the key to generating long-term staff and client engagement.
Two-Brain Business mentor Josh Martin explains how to level up your staff with Two-Brain Coaching.
This is how to get rid of the things in your way so you can drive your business forward with speed. You’ll be amazed at how easy business becomes when you do just a few hard things.
