
The Second Gym: Buy Another or Build From Scratch?
If you want to expand your gym empire, Chris Cooper has some critical questions you must answer before taking the plunge.

If you want to expand your gym empire, Chris Cooper has some critical questions you must answer before taking the plunge.

That “group class” with two clients? Get rid of it. Chris Cooper tells you exactly how to make changes to the class schedule at your gym.

Chris Cooper guides you through simple calculations that will tell you the best way to spend your precious time as a gym owner.

Simple math will tell you if that under-attended slot needs to die. And Chris Cooper will tell you how to kill it without angering members.

Want better retention and adherence rates in your gym? Chris Cooper rolls out the data entrepreneurs need to hold onto their fitness clients.

Tommy Alfinito’s retention and referral network are so strong he spends $0 on ads and only has to work four hours a month on his gym.

Why do some large gyms fail to turn a profit? Chris Cooper has the answer and a plan to help you avoid profit-killing mistakes.

The tactics that get you to 150 gym members are not the same tactics that get you beyond that number. Here’s what you need to know.

Chris Cooper reveals the client counts at the top Two-Brain gyms in March 2023 and shares the secrets of their success.