Free trials lead to price-based decisions and short retention—and they have low conversion rates, too. So, what should you do instead?
Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.
Kenny’s investment in staff development improved retention, gym culture and revenue—one of his coaches now generates a third of total revenue!
Once a gym has strong business systems in place, coach development is the next big opportunity for growth. So what defines great coaching?
When done correctly, raising rates allows you to provide greater value to your members—without losing a single one!
Don’t copy your competitors’ pricing! Set rates the right way, so your gym becomes profitable, sustainable and pays you what you deserve.
When a nearby gym closes, its members risk losing their momentum. Here’s how to step in and help them continue their fitness journeys.
Tune in to hear how top-performing gyms are booking more appointments, getting more people to show up, and closing more sales.
If your leads are “bad” but you aren’t publishing solid organic content regularly, you’re missing a key part of your marketing plan.
