Often times businesses fail to grow, not because of products or systems, but because the leader stops growing. So, what is the number 1 thing Gym owners are missing when it comes to leadership? While there are a lot of great leadership models, it is hard to overlook the leadership model of the United States Army. It is simple, yet brutally effective, a lot like good programming at your gym. From the official leadership manual of the U.S. Army Direct—direct leaders use face-to-face continuous contact with those under their command. Organizational—organizational leaders influence a team of sub-teams, without direct contact with the majority of their down-line employees. Strategic—strategic leaders must influence a team of organizations, often geographically dispersed, with little direct contact with most team members. As the micro gym market evolves, many gym owners find themselves moving into higher value roles. This is a key concept of the TwoBrain Mentoring Process. With high value roles, often comes less direct contact with team members. Lets quickly define these levels as they relate to our business model. Direct – This is the customer service level of our business, at this level of leadership, the business owner is coaching most classes and has constant day to day contact with all members and employees. Organizational – At this stage of leadership, the business owner is spending more time developing coaches and working on basic systems like their website, client retention software, Facebook groups, and other marketing. Strategic – At this level of leadership, the owner is developing new ideas to move the business forward. New programs, new revenue streams, new marketing engagements, partnerships, continuing education, and developing strategic relationships within the community. A General Manager and/or Head Coach is in place as the organizational leader, developing the staff to deliver on the direct leadership level. A good friend of mine recently identified that a lot of gym owners who have ...
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