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Episode 12: Ideas

   
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The 10-Hour CEO Guide

Friends, I want you to take this weekend off. No gym, no homework. You only have to answer one question by Monday: where are you worst? Of all the hours you’re putting in every week, I guarantee there’s ONE that could be done better by someone else. If, on Friday, you struggle to respond politely to “Will lifting weights make me bulky?”–take that hour off. Fire yourself from that spot. Find someone else to be in the gym at that time. If you’re cutting corners at cleaning, fire yourself. Fire yourself from one hour–your worst hour–next week. This weekend, choose that hour. I’m attaching “The Ten-Hour CEO” from Two-Brain Business 2.0. By June, I’d like each of you to be spending 10 hours per week in a CEO role, or doing what gets you closer to “Perfect Day.” You’re going to start next week by dedicating ONE hour to that role. Block it off in your calendar. Book a call with your mentor. Do the next module in your program(they’re in a particular order for a reason.) Next week, you’re going to commit to TWO hours in the CEO chair. Here’s the template I use with many mentoring clients: 10-Hour CEO
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The Intramural Open 2016 – Your Complete Guide

For the last two years, hundreds of gyms have used our “Intramural Open” idea.One affiliate was featured on the CrossFit Games site for his version.The Intramural Open is a fantastic way to build your community during the CrossFit Open. The focus is on inclusion and celebration instead of competition (though there’s a good bit of that, too.) Every year, I’ve improved on the idea thanks to the feedback from hundreds of gyms.This year, for clarity, I’ll divide the “Intramural Open” into four stages: Draft, Pre-Open, Open and Post-Open. Immediately after the draft, the rest of your gym membership is open for recruitment. Captains can bribe, coerce or otherwise attempt to sign up any member for their team. Members sign up on the Games site [link: http://games.crossfit.com] to indicate their intention to compete. Captains report the recruitment of each athlete to in our Facebook group so two teams don’t lay claim to the same person. 1. Remind your clients that your goal is to provide fun, collaborative competition. Here’s how we presented it. Copy the post if you like (just link back to the catalyst gym site from whence it came). In our case, because scoring favors the largest team, we have a recruitment limit to keep things even. Any team can recruit up to 25 members–but must then wait for other teams to recruit 25 members before recruiting more. We have two Captains who are very good at recruiting–one left the draft with a list of texts already waiting on his phone. Expect more people to sign up for the Open because they’re asked by the Captains; this is the whole point of the Intramural Open. We had 22 signed up before the Draft, and hit 60 before 6 a.m. the next day. Skills Seminars Leading up to the Open, consider the main areas of potential “Bright Spots” for clients: -First time hitting a gymnastics skills, like toes-to-bar -First time reaching ...
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The Hustle Is A Lie

Have you ever read “Once A Runner” by John L. Parker? Probably not. I’ll tell you the story: boy runs a lot. Does okay. Finds a mentor. Mentor says, “Run a lot more.” Boy runs his legs off. Breaks the four-minute-mile mark. It’s a beautifully-written book by an author who never ran a four-minute mile. Unfortunately, many runners read the book as a training manual. They believe the way to run faster is simply to run more. It’s not true. The secret to running a four-minute-mile, as described by Roger Bannister (the first man to actually RUN a four-minute mile) is interval training. Bannister ran sets of 400s to train, keeping his intensity up, spending his energy wisely. I work with hundreds of gym owners. Every one is a hard worker: they expect to get up early and work until dark. They embrace the work. Most believe (as I once did) that simply outworking everyone else will bring success. It’s not true. The hustle isn’t the goal. The goal is the goal. More time off is the goal. Paying off your house is the goal. Playing with your kids is the goal. What’s wrong with a strong work ethic? Nothing…unless it stops you from achieving what’s really important.  In other words, sacrificing intensity for volume. Let me give you an example that I hear all too often: “I coach eight classes every day. I’m at the gym from 5am until 8pm. But I don’t have time to do what you’re telling me to do! And I don’t have the money to pay anyone to help me.” After we calculate the value of the gym owner’s time, it’s clear they’re working too much for too little. In some cases, they’re running classes for 2-3 clients…for less than they’d earn at McDonald’s. Sometimes they’re paying a coach $20 for a class worth $15. In that example–far too common–the gym owner is really gym-owned. They’d ...
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Episode 11: A Very Black Box Christmas

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Episode 10: Automated Marketing and HUGE GIVEAWAY!

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