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The Five Filters

The further you progress in your entrepreneurial career, the more ideas you'll have. Here are five critical filters to help you focus.
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The Fastest $1,000,000 I've Ever Spent

On March 31, I made a $10,000 transfer. The amount wasn’t a big deal; but the click was: it meant I had spent over $1,000,000 helping gym owners in the previous 100 days.   That million was the fastest million I’ve ever spent–and it was the best.   None of that million went toward beach vacations or fast cars. All of it went to making gym owners’ lives better. Here’s the breakdown: Mentorship for gym owners. Two-Brain is a mentorship practice. We’re a mentorship practice because that’s what helps gym owners. It’s the most expensive service you can provide. Selling online courses would be 1000x more profitable. But we provide mentorship, because that’s what really works. The Bridge Fund. The Two-Brain team now has a pool of funds that we can loan at 0% interest to gyms in emergencies. We set up an approval and advisory board, put the funds in a secure account, and we’re almost ready to go. We’ll start with weather-related emergencies. Research into the best platform for gyms. We’ve now invested over $50,000 researching different payment processors, client tracking, WOD tracking and gym management platforms. It might seem a bit–uh, crazy?–to spend money trying to figure this out. But frankly, gym owners deserve something that works simply and well. We’ve published a list to of requirements for Two-Brain compliance. We’ll see who fills the gap first. UpLaunch was the first to meet the standard. A $50,000 commitment to buying media (photos, videos, blog posts, lead magnets, and more) that will help gym owners. We established Two-Brain Media with Mike Warkentin, former editor of the CrossFit Journal, and Mike’s been creating some amazing stuff already. Maybe you’ve already seen our free “What To Do After The Open” or “Broke Gym Owner’s Marketing Guide”. Members of the Two-Brain Family have already received marketing guides and photos for Instagram, as well as our first full lead funnel. Travel to ...
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What IS “Perfect” Form?

In “Supertraining,” Mel Siff makes a case for “imperfect training”: occasionally varying the balance of loads, stances, speed and others to better prepare an athlete for sport.Older coaches will remember Paul Chek’s “balance” training for the “core” in the early 2000s. For years, parents visiting my gym would cite the value of “training the little muscles in the core” while talking about their kids. Heck, “core” is STILL a buzzword in training circles of lower educational average.Obviously, the nature of sport is unpredictable. But can the training room best prepare an athlete for that unpredictability? Is the scope of unpredictability different for each sport, and therefore trainable only on the field or rink?“Imperfect training,” in my mind, can be spread across a broad spectrum:– inherently unsafe, with little value (risk > reward)– inherently unsafe, with moderate-to-high value (risk = reward)– inherently safe, with moderate-to-high value (reward > risk)– inherently safe, with little value (risk + reward = 0.) It’s irrelevant to our purposes to discuss activities which create no reward. But all training carries an element of risk. Small “injuries” – including muscle tearing, elevated blood pressure, glycogen depletion and exhaustion – are necessary to spur super compensation. In that light, where is the line between “small injuries created on purpose” and “small injuries that are a side effect”? What about small injuries that cause no real limitation or long-term damage, like blisters? “Imperfect” training raises the risk associated in training. BOSU balls were popular toys (but not with Siff, nor with me) for years. The unstable surface of a BOSU ball was argued to create more stability around the ankle and knee joints. Higher risk for a reward or arguable value. Where do box jumps fit into the risk/reward picture? Low-rep box jumps done from on high? High-rep box jumps done from a medium height? Where is the “safe” line in either scenario? The common answer is, “It’s the duty of the ...
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TwoBrain Summit 2019: Full Agenda

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.1″ z_index_tablet=”500″] This will be the best Summit ever. This year, our Summit speakers and topics were chosen by the Two-Brain Family. We proposed dozens of topics and let you vote for the ones that would help you MOST. If you’re not familiar with our Summit, it’s not a lecture series: it’s 2 days of PACKED workshops with 2 separate learning streams. We call one “the business side” and one “the coaching side”. Here’s what Julie Johnston of Camp Rhino said about the Summit last year:   [/et_pb_text][et_pb_video _builder_version=”3.21.1″ src=”https://twobrainbusiness.wistia.com/medias/z6scecff9o” z_index_tablet=”500″ /][et_pb_button admin_label=”BUY BUTTON” _builder_version=”3.21.1″ button_text=”GET YOUR TICKETS HERE!” button_url=”https://twobrainbusiness.com/product/twobrain-summit-2019/” url_new_window=”on” z_index_tablet=”500″ button_alignment=”center” box_shadow_style=”preset4″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.1″ z_index_tablet=”500″] Here’s the 2019 Summit Lineup: [/et_pb_text][et_pb_image _builder_version=”3.21.1″ src=”https://twobrainbusiness.com/wp-content/uploads/2019/04/All-Staff-Update-2019-04.png” z_index_tablet=”500″ /][et_pb_image _builder_version=”3.21.1″ src=”https://twobrainbusiness.com/wp-content/uploads/2019/04/All-Staff-Update-2019-04-2.png” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_button admin_label=”BUY BUTTON” _builder_version=”3.21.1″ button_text=”GET YOUR TICKETS HERE!” button_url=”https://twobrainbusiness.com/product/twobrain-summit-2019/” url_new_window=”on” z_index_tablet=”500″ button_alignment=”center” box_shadow_style=”preset4″ /][et_pb_video _builder_version=”3.21.1″ src=”https://twobrainbusiness.wistia.com/medias/gxt642loin” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][/et_pb_section]
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Top 5 Tips for Running a Better Youth Program

by Gretchen Bredemeier, Two-Brain Youth Programs Mentor   Thinking about starting a new youth program, or building on the one you have? Here are Gretchen’s Top 5 tips:   1. Take the time to plan long-term. Short-term thinking and planning is one of the biggest barriers to successful youth programs. It’s why I do everything I can to help gyms overcome this hurdle during mentorship. You can’t just deal with things as they come and expect to thrive.  You have to get ahead of stuff! You respond better, create better, and program better when you work from a long-term plan. Most youth programs are doing exceptionally well if they can think through things a month at a time. Youth coaches and managers work other jobs, have kids… they just tend to have lots going on.  It’s the gym owner’s job to set the vision of a Youth Program, and create an annual plan with quarterly goals.    2. Get your youth coaches certified. Sure CrossFit Kids or BrandX is an insurance requirement for youth ages 12 and under, but there are gobs of great reasons to make sure your coaches are certified.  As I coach adults, I’ve never had anyone ask about my certifications. As a Youth Coach, however, I actually decided to hang them all on the wall above my desk and require that all parent conversations happen at that desk.  It’s embarrassing (I don’t want to be THAT person), but parents need to see them. Certs make parents comfortable and help to gain their respect in a “sport” that is still seen as “scary” and “unorthodox” in most areas.  It gives parents the security of knowing that you gained your knowledge from something greater than YouTube. Certs go a long way to professionalize our profession. Certifications can be brought up and used to validate content (particularly anything controversial- like early specialization). At this transition point, as CrossFit begins ...
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TwoBrain Marketing Episode 3: Tania Vrga

    Chris:                                         00:26                       This episode is brought to you by Healthy Steps Nutrition. I first met Nicole over a year ago when one of my favorite crossfit affiliates introduced me to her because Nicole was helping them. Sam Brumenshankel at Crossfit Port Orange started a nutrition program in her box and that conversation turned into something larger. A year later, Nicole has a fantastic bolt-on nutrition program that you can add to your box anywhere in the world. So if you’re thinking, I need to start presenting better nutrition information to my clients or I need a new revenue stream, or I want to know more about nutrition, but I don’t know where to get started. Healthy steps has that. What they’re going to do is put you or one of your coaches even better through course, get them qualified to start teaching nutrition. Then they’re going to add you to a private Facebook group. They’re going to give you a rollout so that you can do a nutrition challenge at your gym, which more than pays for the cost of enrolling them in the course and then provide an ongoing mentorship program for your nutrition program so that you can continue to run things for your clients like nutrition, accountability plan every month like we do at catalyst. Chris:                                         01:33                       Nicole is a fantastic person and after launching Healthy Steps Nutrition online, she actually opened up her own box. She’s working with some massive clients including some big, big school boards across the country now and she’s in a great position to actually change people’s lives. With nutrition. You can be a conduit for that. Your clients need nutrition advice and counseling. Healthy steps is the best possible solution to this. It’s bolt on. You can take a coach who’s passionate about nutrition and give them the help they need to start a program overseen by a registered ...
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