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The 2019 TwoBrain Summit

November 14, 2018 Personal Development
The 2019 TwoBrain Summit is coming soon! This year, we’ll be bigger and better than ever! As always, we’ll have two separate speaking tracks in two separate rooms: one for owners, and one for coaches! REGISTER HERE. Our 2019 Venue is the Crowne Plaza Conference Center in Chicago, IL! BOOK YOUR ROOMS HERE – tell them you’re with the TwoBrain Business group!   Topics on the Owners’ side will include: The Client Success Manager: The Most Important Role In Your Business – Stories and Processes, with Brian Strump and Jeff Burlingame How To Change Your Life – Jay Williams Organizational Culture – How to Retain Your BEST Employees, with Eden Watson and Greg Strauch The Business Owner’s Lifecycle: Breaks, Vacation, Marriage and More, with Sherman Merricks Motivation and Leadership, with Anastasia Bennett Converting More Clients: Why You Need To Call Them NOW!, with John Franklin and Mateo Lopez The “Golden Goose”: Leaving a Farmer Behind When You Reach Tinker Phase, with Jeff Burlingame How To Start a Business Owners’ Group In Your Community, with Tammy Friedt Making Decisions: The 3-Question Process for Deciding What to Do, and When to Do It, with Josh Price How To Tell Compelling Stories About The Three Most Important Client Avatars, with Josh Martin The Apple Story, FFTT, Where Relationships Should Be Focused, and How, with Josh Martin   Topics on the Coaches’ Side Will Include: How To Make a Career In Fitness, with Brian Alexander …and plenty more to come! The TwoBrain Tinker Group will meet Friday, with topics like these: The Multiple-Location Model: Are You Ready? Should You Do It? With Jeff Larsh   We’re adding speakers and topics every week! Stay tuned here for more!   The TwoBrain Summit is the preeminent annual meeting for gym owners. Attendees come from around the world, and coaches focus on building their careers while owners focus on building their business. This year, over 350 participants will ...
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Episode 144: LinkedIn Ads, with AJ Wilcox

November 13, 2018 Gym Marketing Podcast
 
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Marketing Monday: When Should You Advertise?

November 12, 2018 Gym Marketing
Here’s a question that comes up a lot, “Hey Mateo, I’ve tried using Facebook ads before, but with little to no success. So, do ads really work?” The short answer is yes, but I can understand this question. Paid advertising on any platform – whether it’s Google, Facebook, Instagram, Snapchat, Amazon – can be a great way to attract new customers and grow your business. But when does someone know that it’s time to start using paid advertising? Let’s take a look and see if we can answer that question. If you need help nailing down a compelling offer for your niche, book a call with a mentor! Two-Brain clients click here. If you’re new to Two-Brain, click here.
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The black and gold Two-Brain Radio podcast logo.

Episode 143: The Easiest $1000 You'll Make This Year

November 6, 2018 Gym Operations Podcast
 
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Marketing Monday: What Happens When Your Ad Is Disapproved?

November 5, 2018 Gym Marketing
Are your ads getting flagged?  For us in the fitness industry, we like to sell people results.  But sometimes, Facebook makes it difficult for us to advertise what we do.  From time to time, your ads might get flagged and today I’m going to walk you through the steps I take to get my ads back online. If you need help dealing with your disapproved ads, book a call with a mentor!   Two-Brain clients click here.   If you’re new to Two-Brain, click here.
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How to reopen a gym: A set of yellow lockers with one door open to reveal the Two-Brain logo.

Two Types of Problems

November 2, 2018 Uncategorized
“My staff never cleans up before they go home.” “Our front office is a pigsty!” “No one returns phone calls or emails quickly.” “NO ONE cares except for ME!” If you struggle to get consistent action from your staff, there are two possible causes. The first probable cause is your process. The second probable cause is your people. If anyone on my staff is failing to perform at their highest level, I first assume it’s my fault: the process isn’t clear enough to them. I ask myself: “Have I told them exactly what to do, and how to do it?” As founders, we frequently assume that everyone knows what we do, or that our knowledge is “common sense.” But of course that’s not the case: no one knows how to write a compelling quote for a client until we tell them. Often, our instructions are too complex, or contain gaps that our own brains skip right over. I once had a cleaner named Sean. His checklist said “Mop the floors”. So he did, but didn’t use any soap, because I didn’t write “Pour a cup of soap into the hot water”. The dirty floors were my fault: Sean was just following my poor directions. If I’ve told the staff person clearly how to do a job and they’re not meeting expectations, the next question I ask myself is: “Have I shown them what “perfect” means?” My definition of “clean” is different from your definition. To my kids, “clean” means “tidy”. To my wife, “clean” means the involvement of bleach and rubber gloves. To me, “on time” means fifteen minutes early–at minimum. But to a teenager, “on time” might mean two minutes after nine. If my front desk staff arrives at two minutes after nine on the weekend, and I’ve only told them to be “on time”, I’m allowing a subjective consideration into my process. Clearly spell out the gold standard ...
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