This week, I’ve been writing about wealth. My mission is to make one million entrepreneurs wealthy. I’m going to start with fitness entrepreneurs. Because they deserve it. The Two-Brain Map to Wealth Wealth doesn’t mean waste. Or greed. Wealth is simply the freedom of money and time. And wealth is the entrepreneur’s goal. On Tuesday. I published, “What Is Wealth?” here. And yesterday, I dove deeper with “Defining Real Wealth.” One of the great benefits of mentoring gym owners and fitness entrepreneurs first is that they understand how to achieve things. To achieve almost anything, you must start with the end in mind. You must have a clear picture of what you want. We call this a “goal,” and the best goal-achievers in the world have coaches—in sport, in fitness, in business and in wealth. The next step to achievement is to get a clear picture of where you are. We call this an “assessment,” and the best achievers in the world aren’t scared to self-assess. Athletes review tape, exercisers start the clock, entrepreneurs compare their metrics. Next, we work backward from the goal to the starting line and plot the journey in broad categories. Athletes might periodize their training around GPP, then strength, then speed and then taper into the sport-specific training as their competitive season approaches. Entrepreneurs move from Founder Phase to Farmer Phase to Tinker Phase to Thief Phase. Take the test here to see where you are, or buy the book to get your plan. I wrote “Founder, Farmer, Tinker, Thief” to give entrepreneurs these broad categories—but also to break their journey down into tiny steps. When you draw a map, you start with the endpoint. Then you find the starting point. You identify the phases of the journey (car ride to the airport, flight to Heathrow, flight to Nairobi, bus to the remote village). Then you fill in all the little steps: call ...
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