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A man give the thumbs down gesture after canceling a gym membership on a laptop.

Click to Cancel Vs. Caring to Connect

September 19, 2025 News and Views
Clients should be able to cancel memberships with ease. But you should make it difficult for them to want to do that.
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A group of happy clients pose for a photo the owner will use for marketing.

Fix Your Marketing Funnels: How to Get and Keep More Clients

September 17, 2025 Gym Marketing
Chris Coopers lays out the four essential funnels every gym owner needs to acquire high-value clients who stay for years.
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A black bumper plate sits on a table next to fall themed beverages.

The Essential Fall Gym Audit: 6 Metrics That Actually Matter

September 16, 2025 Gym Operations
Exactly how to analyze your gym and then make a plan to improve every key performance indicator to close out 2025.
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Two-Brain CEO Chris Cooper with text "The Only 6 Metrics That Matter for Gym Growth"

Is Your Gym Business Healthy? Use This 6-Metric Report Card to Find Out

September 15, 2025 Podcast
Gym growth gets a lot simpler when you understand the metrics that power the best gyms in the world. Here's how to track and improve them.
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A gym owner holds his head in his hands near the text "spent profit on sandbags."

Gym Disaster Plan: Wrong Tactics, Wrong Time

September 12, 2025 News and Views
“The wrong move at the wrong time can stall your progress for years; the right move at the right time can catapult you forward.”
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Two-Brain founder and gym owner Chris Cooper on stage at the Two-Brain Summit with text "The 4 Levels of Gym Owner Leadership"

Fix the Owner, Fix the Business: Leadership Skills for Gym Growth

September 11, 2025 Podcast
Before you can lead others effectively, you must first master leading yourself. Fix the owner, fix the business.
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