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A fitness coach teaches a new client how to perform kettlebell swings.

The Marketing Metrics That Help You Change More Lives

July 29, 2025 Selling Gym Memberships
You can’t build a world-class gym until you know how to get people to walk through the door and commit to changing their lives.
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Gym background with text: "How Top Gyms Get Leads to Book, Show and Buy"

Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy

July 28, 2025 Podcast
Chris reveals how world-class gyms fill their calendars, nurture leads so they actually walk through the door, and close sales.
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A gym owner holds a lit match beneath a wad of cash.

The Dumb Tax: Confessions From a Real Gym Owner

July 25, 2025 News and Views
Mike Warkentin lists five costly errors he made because he based decisions on feelings instead of hard numbers and data.
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Two-Brain founder and gym owner Chris Cooper with title "Million-Dollar Mistakes Gym Owners Make"

Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners

July 24, 2025 Podcast
Tired of watching small mistakes drain your gym’s profits? Here's how to stop paying the “dumb tax” once and for all.
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A struggling gym owner sits on a preacher-curl bench and stares off into space.

Million-Dollar Mistakes: The True Cost of Inaction

July 23, 2025 Personal Development
In the gym business, entrepreneurs pay a steep price for letting small mistakes fester. Chris Cooper lays out the exact cost.
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A photo of a dumbbell sitting on U.S. currency.

Gym Owners, Stop Paying the Dumb Tax

July 22, 2025 Personal Development
Chris Cooper lays out six brutal mistakes that will cost you time, money, energy or people. Check out the fails—and the fixes.
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