Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A blueprint of a gym - Microgym Myths - if you build it

Microgym Myths: If You Build It…

If you build it, they probably won't come—unless you have a plan to make them come. If you don't, here's exactly what to do.
Read More →
Athlete tying up shoes - the market chases excellence: Microgym Myths

Microgym Myths: The Market Chases Excellence

Chris Cooper puts a longstanding myth to rest once and for all: The market does not chase excellence. The market actually chases value.
Read More →
Mike Watson and title text

Two-Brain Coaching First Degree: Good to Great

How to level up as a coach with the First Degree Course.
Read More →

Microgym Myths

Chris Cooper lays out two myths about microgyms and one lie so deadly it can completely destroy your fitness business.
Read More →
Brooks DiFiore and title text.

Two-Brain Programming: How to Save Time and Money

Two-Brain Programming delivers multiple tracks of customized programming along with resources for holistic coaching and coach development.
Read More →
Gym staff meeting - how to give your staff a raise

How to Give Your Staff a Raise

It's wrong to undermine your gym’s stability or sacrifice your family’s income by paying coaches too much. Do this instead.
Read More →