Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Madison Nights: The Fitness Ballad of Cole Sager

Six-time CrossFit Games veteran Cole Sager on hard work, building character and achieving dreams.
Read More →
A coach making notes while a client lifts weights - reviewing their progress

The New Client Journey: Reviewing Their Progress

The step most coaches and gym owners skip: Refining a program. Here's why checking in on clients and altering course will produce a lasting relationship.
Read More →
A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 26

The daily update. Today’s Tactic: Put your gym management software on a clock as you calculate key metrics. Does your platform help or hinder you?
Read More →
A prescription pad on which a fitness trainer has written a plan for a client in blue ink.

The New Client Journey: Design and Deliver

To succeed in the new era of gym ownership, you have to go deeper to build a connection with each client. Here's how to do it.
Read More →
A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: May 25

The daily update. Today’s Tactic: Map the journey all your new clients will take through your business.
Read More →

Post-COVID: The New Breed of Fitness Coach With Josh Martin

Two-Brain Coaching co-founder Josh Martin explains the principles of great post-COVID coaching.
Read More →