
“This is Spartan!” (and DEKA): Joe De Sena
Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.

Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.

The U.S. government might make it easier for clients to drop their gym memberships, so owners must focus on keeping members happy.

We polled top fitness entrepreneurs to find out what they pay client success managers and what duties they assign to them.

Is it wrong for gym owners to target perfect clients who see value in what the gym is offering? Mike Warkentin says “no!”

Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.

Some businesses are experimenting with variable rates. Should you? Mike Warkentin says there are better ways to make money in a microgym.

Would you prefer to battle social-media algorithms or show up in the inboxes of people who already want to buy from you?

This $80 a month position can produce incredible results. And when it does, you can double down to grow your fitness business faster.

Gym-owning lawyer Matthew Becker of Gymlawyers.com covers insurance, waivers and membership contracts for online coaching.