Simple math will tell you if that under-attended slot needs to die. And Chris Cooper will tell you how to kill it without angering members.
Tommy Alfinito only works about four hours a month at his profitable gym. Here’s how he found the freedom to open a distillery on the side.
Mike Warkentin explains exactly how a two-service offering can result in great careers for trainers and increased gym profitability.
Consumers want to build muscle and gain strength right now. Here’s how to make sure they know they can do it at your gym.
Planet Fitness is offering free training for teens from mid-May to Aug. 31. Two-Brain has better ways to grow kids programs at microgyms.
That gym in your city is putting in infrared saunas, a wine bar and a strip of turf. Here’s how to rise above the temptation to follow suit.
How many clients did you lose last month? Multiply that number by 12, 24, 36 and 60—then take steps to retain more clients in the next years.
Chris Cooper reveals the client counts at the top Two-Brain gyms in March 2023 and shares the secrets of their success.
Mike Warkentin shares his expensive mistakes as an inexperienced gym owner and points you to a path that will result in profit.
