
Deep Data Dive: The Fitness Industry Under the Microscope
Chris Cooper, John Franklin and Mike Warkentin discuss Two-Brain’s 2023 report of the state of the fitness industry.

Chris Cooper, John Franklin and Mike Warkentin discuss Two-Brain’s 2023 report of the state of the fitness industry.

Our industry-defining guide is out. Chris Cooper analyzes some critical numbers and tells you where to get the report for free.

As the franchisor struggles, Two-Brain offers free resources to help gym owners ensure they can build profitable businesses.

Steve Ramsbottom explains how he connected with Hugh Jackman—and how he earned a spot on our Top 10 leaderboard for revenue.

The best gym owners share three things: They know their niche, they create a culture of discipline, and they build and preserve momentum.

Think you need a paid marketing campaign to drive up your gross? Top gym owners say there’s a better way to boost your bottom line.

CrossFit Reform generates more than $50,000 a month in a very tough California market. Its owner pulls back the curtain to reveal his plan.

Our top gyms grossed between $50,000 and $93,000 in September. Here’s how they put up these spectacular numbers.

Some sites are luring your prospective clients away with pointless articles. Here’s how to fight back using ChatGPT and AI.