Mike Warkentin’s pursuit of “more members” cost him money. Don’t make the same mistake. Create high-value service packages instead.
Mike Warkentin rolls out the best pics and success stories from the 2025 Two-Brain Summit, held June 7-8 in Chicago, Illinois.
If this quick photo set doesn’t convince you to head to the Two-Brain Summit in Chicago, are you even a real gym owner?
Chris Cooper shares the six problems that sink gyms and provides the tools fitness entrepreneurs need to address each issue.
Are your staff members failing or are you committing the worst sin as an employer and leaving them to flounder in your business?
Two-Brain’s top gym owners lay out the very best way to get 10 kids signed up for a six-week program with just a day of marketing.
A client will not pay $60 an hour for you to tell them to do Fran with banded pull-ups while the other people do Fran as prescribed.
When Theresa signed up for mentorship, she was working 70-80 hours per week and barely scraping by. Today, her gym—and her life—have transformed.
If selling makes you uncomfortable, Chris Cooper is here to remind you that selling is actually the first act of coaching at a gym.
