
Retention: What Actually Matters (and What Doesn’t)
You need to provide great coaching, community, and results. But they’re not enough to keep clients for the long haul.

You need to provide great coaching, community, and results. But they’re not enough to keep clients for the long haul.

Systems won’t limit your business—they’ll grow it.

What clients actually want from a great coach.

When CrossFit Justice shifted to an emphasis on heart-rate training, its clients got healthier. So did the business.

Selling open gym and 24/7 access seems like a quick and easy buck. But it’s more costly than you might have guessed.

Gym owners who made 10 sales fast as part of a January Two-Brain Business challenge share the secrets of their success.

More gym owners are leveling up, and fast—here’s how.

How to shut out the noise and get the important stuff done.

There’s a time and place to hire a GM—and most gym owners get it wrong.