Author: Chris Cooper

A cartoon drawing of a number of colored gears meshing together above the word "internship."

Training Coaches: Internships

When you own a business, you have to stop being a technician and start being an owner. So eventually you replace yourself as a coach. Check out Chris Cooper’s current process, which was developed after many costly mistakes.

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A man in a black "coach" shirt gives a thumbs up to a client jumping onto a box in front of a chalkboard in a CrossFit gym.

Training Coaches: How to Find New Coaches

Hiring starts with finding the right people. Because you can train a great person how to coach but you can’t teach anyone how to smile. Chris Cooper shares what he’s learned about finding great people and turning them into coaches.

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A large number of bright red apples piled together.

Starting a Gym: Marketing

Marketing is about relationships, and that’s never more true than when you’re in the Founder Phase. Chris Cooper explains how to take the very first steps in marketing your business.

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A rocket ship with a Two-Brain Business logo blasts off over top of increasing bar graph lines on a bright blue background.

Starting a Gym: Scaling Up

In a coaching business, you’re never trying to attract 150 members at a time. You’re trying to coach 150 individual people. Here’s how to grow the right way.

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