Author: Chris Cooper

A yellow paper airplane with the Two-Brain Business logo casts a shadow that looks like a rocket ship on a purple wall.

The Mindset Necessary for Success

What’s the difference between “rich entrepreneurs” and “poor entrepreneurs”? The rich entrepreneurs don’t say “I can’t afford that.” Read on to learn what they say instead.

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a group of silhouettes help each other up the side up a mountain to stand cheering together at the top against a sunset.

We All Can Win

Gym ownership is not a zero-sum game. To get a new client, I don’t have to take one of yours.
In fact, it’s a positive-sum game. As more gyms open, things get better for everyone. Here’s why.

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On a black background, an infinity symbol glows, with one half blue and the other loop orange.

Playing the Infinite Game

Are you playing “the infinite game” and trying to build a business that lasts 40 years, provides great careers for coaches and makes them wealthy? If not, here’s exactly how to start thinking long term.

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A road made of golden bricks leads off toward a sunburst above green fields in the distance.

The Two-Brain Wealth Map

It’s taken Two-Brain Business years and tens of thousands of one-on-one phone calls with entrepreneurs to map the path to wealth—real wealth. You haven’t heard about this map before because it didn’t exist. Now it does.

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