Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here’s how you can use the “alter ego effect” to find success.
Mike Warkentin and Mateo Lopez talk leads: What to do after you’ve got their contact info and how to turn a phone number into a sale.
The hard part isn’t finding a good book. The hard part now is finding the right book at the right time and catching the most important message. Here’s a look at what Chris Cooper read—and learned—in 2019.
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here’s Chris Cooper’s advice—consider it his “what I’d do if I were starting today” guide. Short version: Pivot or be left behind.
In “the middle” of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can’t move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person’s land.
Chris Cooper speaks with economist and journalist Allison Schrager on risk management in an increasingly commoditized industry.
Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren’t your competition. They’re a breeding ground for your next clients. Here’s how to position your microgym for success in 2020.
Tanya Wagner shares what it was like to be an early CrossFit Games champion, a CrossFit Games analyst, a CrossFit affiliate owner and a mother of two.
Your brand is the way your service meets the world. In this article, Chris Cooper shares his top branding lessons from 2019. He also offers advice if you’re considering affiliating with CrossFit, deaffiliating or starting a franchise gym.
