
E.C. Synkowski Still Wants You to Squat Deeper—and Eat Better
OptimizeMe Nutrition founder and former CrossFit program manager E.C. Synkowski talks nutrition: what to eat, whether to supplement and how to maintain healthy habits for the long haul.

OptimizeMe Nutrition founder and former CrossFit program manager E.C. Synkowski talks nutrition: what to eat, whether to supplement and how to maintain healthy habits for the long haul.

Whether you work in a big gym, a little gym or own your own private studio, here’s how to make a great living as a personal trainer in 2020. Chris Cooper will tell you how to get clients, scale up and deliver better service.

Coaches can make a great living in the fitness industry now, and gym ownership isn’t the only way to do it. In this series, Chris Cooper will show you all your options and tell you step by step how to create a career as a coach.

Mateo Lopez tells you what you need to create a killer landing page to get more conversions.

You have to remove emotion from tough conversations before you can work on solutions. Here’s how to do it and prevent members from leaving angry. Practice this technique, and those members might return one day.

The key to improving your staff is constant evaluation. And the key to good evaluation is frequency. Every three months, gym owners in our Growth Stage hold a Career Growth ToolKit meeting with each staff member. Here’s how to run these meetings and improve your staff.

Jason Khalipa shares how he turned a 1,500-square-foot gym into a worldwide fitness empire.

Waiting for your clients to refer their friends doesn’t work. It’s too passive. Affinity Marketing takes the referral process from passive to active. Here’s how to practice helping the acquaintances of your best clients so you can generate more revenue.

Julie Foucher reflects on her CrossFit Games career, how she trained for the Games while in medical school and why she’s passionate about family medicine.