Author: Chris Cooper

Why We Hire Outside Help

The fitness world is changing—but the expertise we need right now doesn’t exist in our industry. So Two-Brain is filling the gaps with outside experts who can help the fitness industry survive and thrive.

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Adherence and Retention Online

Seventy clients showed up for your Zoom classes today. Seems great, right? Until you remember that you used to train 110 people per day in your gym. Here’s the metric that really matters.

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How to Lead in a Crisis

Leadership comes down to two words: “Follow me.” And the CALM method makes it easier for people to follow you. Here’s how to use it.

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