Author: Chris Cooper

What to Do With Your Staff

More than ever, it’s critical to surround yourself with the right people. Not every staff person is going to take the next step with you. Here’s how to figure out which ones will.

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Reasons to Be Optimistic

The coronavirus crisis is a real threat to the fitness industry. We’d be crazy to say, “Don’t worry. It’s all going to work out.” But there are reasons to be optimistic. Here are six.

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Locker door opening with text ' how to reopen your gym'

How to Reopen Your Gym

Chris Cooper offers a clear, step-by-step plan to reopen your gym business—whether you’re able to do that in a week or six months.

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Why We Hire Outside Help

The fitness world is changing—but the expertise we need right now doesn’t exist in our industry. So Two-Brain is filling the gaps with outside experts who can help the fitness industry survive and thrive.

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Adherence and Retention Online

Seventy clients showed up for your Zoom classes today. Seems great, right? Until you remember that you used to train 110 people per day in your gym. Here’s the metric that really matters.

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