Madison Nights: The Fitness Ballad of Cole Sager
Six-time CrossFit Games veteran Cole Sager on hard work, building character and achieving dreams.
Six-time CrossFit Games veteran Cole Sager on hard work, building character and achieving dreams.

The step most coaches and gym owners skip: Refining a program. Here’s why checking in on clients and altering course will produce a lasting relationship.

To succeed in the new era of gym ownership, you have to go deeper to build a connection with each client. Here’s how to do it.

Two-Brain Coaching co-founder Josh Martin explains the principles of great post-COVID coaching.

The Covid lockdown created a lot of opportunities to learn. One of the most important lessons: Coaches must connect with clients one on one.
Chris Cooper speaks to fitness entrepreneurs about how to sell your new services post-COVID, how to create great content and why you should be expensive or free.
Adaptive athlete Steph Hammerman on living with cerebral palsy, beating cancer and being an advocate for adaptive athletes.

Your coaching should be expensive. But your information should be free. An informed audience is your best audience. Here’s why.

Some coaches are worried about what clients will pay for their service. If a coach underprices value, they won’t be teaching air squats for long. Here’s how to charge what you’re worth.