
The True Costs of Changing Your Brand
Chris Cooper deaffiliated from CrossFit. But that’s not the right move for everyone. Here, he lists the work you’ll have to do if you ever change your brand.

Chris Cooper deaffiliated from CrossFit. But that’s not the right move for everyone. Here, he lists the work you’ll have to do if you ever change your brand.
Many CrossFit affiliates are considering a break from CrossFit Inc. Here’s what gym owners need to think about as they stand up for equality and unity.

Michael Bernoff on why you haven’t accomplished your goals—and how to achieve them by challenging your average.

Carolyne Prevost: Pro athlete, Games athlete, teacher and role model.

The best gyms rely on systems that are constantly audited and revised. Some are automated. That allows the owner to increase efficiency, improve service and focus on building a personal relationship with each client.

Without systems, you’re going to always take one step forward and one step back. Optimizing your systems allows you to make giant strides forward with fewer steps backward.
Online coaching specialist Josh Grenell on what great online coaching is, how to sell it and how to get good at it.

No one in your business is as good as you are—but everyone should be. Systems give them the opportunity to deliver at your level.

Chris Cooper discusses how gym owners can forge deeper connections with clients and retain them for the long term.