Two-Brain Summit Speakers: Jocko Willink

Jocko Willink rests and drips sweat after a hard workout.

Jocko Willink is more than his biography. Jocko is a force.

Yes, he has an amazing story. A retired Navy SEAL, Willink led SEAL Team 3’s Task Unit Bruiser, the most decorated special operations unit of the Iraq war. Then he became the officer in charge of training for all West Coast SEAL teams. His book “Extreme Ownership” was a New York Times bestseller.

Willink has one of the most popular podcasts in America—with more than 2.4 million episodes downloaded from November to January alone—and hundreds of thousands of views on YouTube. He’s a jiu-jitsu black belt, and he’s been a CrossFit affiliate since 2008.

But that’s not why I invited him to speak at the Two-Brain Summit this year.

This is why:

“If you can say the word ‘good,’ guess what? It means you’re still alive. It means you’re still breathing. And if you’re still breathing, you still got some fight left in you. So get up, dust off, reload, recalibrate, re-engage. Go out on the attack.”

This is not my usual message. Attendees at least year’s Summit were a bit surprised to hear my closing address. Its theme was “swallow the shit.” But this stuff is what we all need to hear right now:

That these challenges make us better. That it will all pay off. That, ultimately, the hard stuff is the good stuff.

Jocko and I will talk about all of this—the microgym business and what “extreme ownership” means to gym owners—at the 2021 Two-Brain Summit June 19 and 20.

Other Media in This Series

“Two-Brain Summit Speakers: Lisa Nichols”
“Two-Brain Summit Speakers: Todd Herman”

This event will be online and broadcast to select regional locations as well.
Get tickets and more info here.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.